The Blue Ribbon Movement (BRM) is a hybrid social organization that creates and nurtures young social leaders. BRM’s expertise lies in designing and delivering leadership programs for young people across borders and on different scales, thus being committed to leadership development.


BRM v1.0 was founded in 2000 by a group of youngsters passionate about making a difference in India. Our founding principle was Together We are Stronger, and a motto of ‘Green India, Great India’. We organized Khoj, Mumbai’s biggest inter-school festival from 2000 to 2005. At this time, we additionally organized several projects, including Prayaas (a week of intense community service – donation and cleanliness drives, integration walks, visits to orphanages and old age homes), TREES (tree plantation and awareness project), Model UN Assembly, BlueTal (a talent competition) and weekly meetings with projects.

After going into hibernation in 2005, we revived BRM in 2009 with informal weekly meetings, and the end of 2010, we incorporated BRM v2.0 into a formal social enterprise. Currently, we have ten staff members who conduct four different leadership programs: the Avanti Young Womens Leadership Program, the annual South Asian Youth Conference, the annual Relead conference and the National Social Scheme Community Connect Fellowship, in addition to consulting on multiple projects.

Our aim is to empower the next generation of leaders in India, South Asia and the world to be the social change-makers of tomorrow. Through our collective work, we have reached out to over 10,000 individuals in the Mumbai region of India and are working daily to expand this reach.

~Together We Are Stronger~